Management Information System In Jet Airlines

Management Information System In green AirlinesData analysis plays vital role in determining which resources to use in order to get hold of the mission of an organization. The world is developing an increasingly global market and economy.The basic precaution information system measures inputs and/or kayoedputs, allowing managers to analyse the kinship between them and specify decisions based on the outcomes they desire.Day to day example give the axe be a speedometer, a speed-measuring systemTypes of Management Information SystemsThe different types of MIS terminate be classified into the followingTransaction-Processing SystemsWith the advent of mainframe computers, Transaction- impacting systems were introduced in the 1960s. They are designed for the banks to handle a huge volume of routine, recurring transactions. They translate deposits and payments into the accounts, record sales and track inventory..Operations Information SystemsAfter transaction- care foring systems, o perations Information Systems came into make upence. It gathers information, organises and summarises it in a useful form. It access data from TPS and moulds it into suitable form. One can obtain sales report or inventory etc from this.Decision Support Systems (DSS)DSS is an interactive computer system. It has trey fundamental componentsdatabase management system (DBMS), model-based management system (MBMS) and talks generation and management system (DGMS) which can be used for decision making.Expert Systems and Artificial IntelligenceESAI use human knowledge encapsulated in a computer to solve various problems that usually requires human expertise. Computer recognizes, formulates and then solves a problem. It also explains the solution and pecks from its experience as well.Introduction to one thousand Airways kilobyte Airways is a leading Indian airline with its headquarter in Mumbai, Maharashtra. It is the second largest airline in India and the market leader in the domestic se ctor. It offers over 400 flights effortless to 67 destinations worldwide.Main domestic hubs Mumbai and Delhi.International hubs Brussels Airport, Belgium.It is owned by the London-based businessman, Mr. Naresh Goyal.BACKGROUNDJet Airways emerged with its first flight in 1993. It is one of the fastest expanding airlines in the world, and in future will become the most preferred airline making your journey enjoyable. Jet Airways offers flights to 24 international destinations and 43 destinations in India.OVERVIEWJet Airways was incorporated as an air function operator on 1 April 1992. It commenced Indian commercial airline operations on 5 May 1993. On 4th January 1995, Jet Airways was granted a scheduled airline spot.The go with is registered on the Bombay Stock Exchange. Although,a major portion (80% of its stock) is controlled by Naresh Goyal.It has over 10,017 employees (March 2007).Jet Airways has fleet of 90 aircraft.CORPORATE VISIONJet Airways will become the most preferred domestic airline in India. Jet Airways will hand this outstanding flummox by offering a high persona of service and reliable, comfortable and efficient operations.Jet Airways will uplift the concept of domestic airline travel -to be a world class airline.It will achieve this objective even while ensuring consistent profitability, achieving long-term returns for its investors and providing its employees with an environment for excellence and growth.Information Systems in AirlinesAirlines exist to connect people to distant locations very efficiently and safely while making profit for the shareholders. . There has to be a trade-off between the three aspects.Thus, the designing of information system is very essential and its management helps them reach the organizations purpose.Key indicators in management are required to guide the working of the process and making changes in resource allocation. A management information system regularly provides information about the efficient worki ng and function of the organization.The ultimate physical object of the airline industry is to make the passengers journey comfortable and convenient. The different procedures in the airport and airplane should be simplified and highest degree of customers satisfaction have to well-kept in order to succeed in todays competitive world.The Current ScenarioThe airline industry is constantly evolving and incorporating the latest innovations and technologies all with a common aim to make the journey of the passengers more and more comfortable and convenient.All the different procedures that the passenger goes through in the airport and airplane have to be simplified and highest quality of satisfaction for customers have to maintained by airlines in order to succeed in todays competitive scenario.Flying is nowadays one of the fastest and easiest way to screening large distances. It saves a lot of travelling time compared to other means of transport. For employees, this is a huge bonus a s the business can be carried out at a faster speed as they can reach their destinations in a matter of hours. The 4 basic factors that the airline industry has to carefully tackle are as followsEfficiencySpeedSafetyComfortEvery year more and more people are resorting to airlines as a mode of transportation and hence constant innovation and establishing a unique blood with the passengers is the need of the hour. Hence, the importance of the technology of integrated systems has become clearer and unavoidable in the airlines for the future as well.Improving Air Transport Information SystemsIt has been seen that many vendor companies are doing constant research and development in the technologies which have a prime aim to improve customer satisfaction and provide better services to the customer. Huge investments are also being made in this welkin which has a lot of scope of approach.Example of such service can be self- checking kiosks, in-flight entertainment and connectivity, chec k-in via mobile phones, airport and baggage management services. presently what can be seen as the prime objective of the airlines is Optimizing revenues while maximizing customer relationships.Management Information system in Jet AirlinesVENDOR IBMJet Airways and IBM have announced that the companies have signed a business transformation for 10 years and information technology (IT) services agreement. Valued at 62 million US dollars, the agreement is a major step towards Jet Airways journey of technology led business transformation, which will help the airline to achieve significant growth by implementing the companys IT with business strategies.Jet Airways aims to use IBMs domain knowledge of the global airline industry and its leadership in technology to comely the groups business transformation objectives. As part of the deal, IBM will provide with the latest technological solutions to transform the airlines various business areas such as airport operations, hold distribution and frequent flier programs.IBM has provided Jet Airways with cutting edge IT Infrastructure and application to support services including employee transition, data centre operations, help desk support and storehouse operations, internet security services, network management, SAP and various other operating systems.Customer Relationship ManagementCRM stands for Customer Relationship Management. It is methodology used to learn more about customers needs in order to develop stronger relationships with them. CRM has always been a matter of great concern for airlines aspiring to improve relationships with the customers.Airlines that can in effect target, attract, serve and hold the best customers will definitely experience significant benefits. The better the bonding the airline holds with these customers, the more opportunities will be open for interchange additional products and services.However, as the e-business is evolving, the hurdles of establishing customer relationships have become even greater. Airlines must be completely responsible for a customers satisfaction whilst the want it, bargain for it and use it experience.Advantage of CRM In Sales and MarketingCRM defines selling processes and satisfy customer requirements using functionality to improve management of resources, segments and lists, campaigns, trade promotions, and marketing analytics. It also enables management of accounts, product configuration, opportunities, quotations, orders, contacts, activities pricing, billing, and contracts.Make smart business decisions with improved customer relations.Speedy access to databases so faster marketing.Improve visibility of your entire marketing processIncrease returns on investments.Grow profitable relationshipsMaintain focus on productive activityEliminate barriers to productivityImprove sales efficiency usefulnessTransform service into a profitable line of businessIncrease customer loyaltyReduce costs of customer service and field serviceCRM in J et AirwaysThe figure 5 shows a few special offering from Jet AirlinesThe special offerings from it are as followsIt offers free ticketsSpecial range for StudentsSpecial Fares for corporate dealsJetlite SurprisesThe other Customer Relationship Management activities also includeRapid Rewards program for all passengers that make all their reservations online.Incentives include swallow rates, express boarding passes, and in-flight bonuses like free snacks drinks.Business Rapid Rewards for Business travelers.Special Benefits and services for Senior CitizensVendor For Jet Airways CRM EPSILONThe emerging digital marketing company Epsilons email solution will now provide customer and trade communication services to Jet Airways in order to improve their relationship with customers. Jet Airways known for its in-flight services is striving hard to enhance its customer relationship management and loyalty management.Various surveys were conducted and was found that customers prefer email as t he channel for communication. Thus, in order to be forward it selected Epsilons email marketing services. Epsilon is a pioneer in email sevices and provides exact view of all the customers. much(prenominal) an overview allows the airways to design solutions for targeted customers which also increase its brand equity and nurtures great profits with loyalty.Epsilons email platform speeds up the email delivery. Ithas an intense tracking and report forming features as well as optimisation tools that enable Jet Airways to enjoy the benefits of relevancy in communicating with the customers.It also allows Jet Airways to monitor and track the position and status of specific email communication all the way from booking to enquiry transaction. This allows the airline to improve its profile and transaction behaviour data to ultimately achieve one-to-one relationship with its customers.Jet Airways currently publishes a monthly email newsletter to Jet Privilege members, all the travel agency par tners and corporate clients. The company is planning to introduce transactional e-mailing through the Epsilon platform, such as registration confirmation, welcome messages and purchase confirmations.ConclusionIn general, the airlines have to ensure that they strike a ripe balance between the customer services and operating costs. In the aviation industry, the competition is ever increasing as more players enter each year. effectual management of information systems can definitely help in attaining these goals and also assist to incorporate the innovative solutions as well.In order to join forces to meet these challenges, lot of companies and firm are working on different software and solutions with a common objective in mind to make travel two easy and convenientIt is important to choose the suitable information that will help managers observe their situation clearly. When airlines observed management information systems that included way out in the revenue due to not selling empty seats or rooms, they managed ways to get some value from latecomers at deep discounts.A good information system in practice can ensure that the operation is able to run efficiently with clear focus on customers. By incorporating better and better technology systems, we can reach out to demands of more customers and also strengthen vital features like security, avoiding delays, reducing the cost of travel. The scope of improvement is virtually endless and the companies will have to keep on evolving in order to survive in the future as well.