Research and prepare an advertising plan Asume you own an advertising Paper

And prepare an advertising plan Asume you own an advertising agency, write that you would share with the CEO of Shazam - Research Paper Example The various platforms in the mobile phone operating systems have also been changing at a first pace and hence the company’s need for an advertising strategy geared to keep up with this dynamism. The main objective is to expand the target market for about 200% within the first half of the period of advertising and even grow it further in the long run. This is to be achieved at a very lean but objective budget estimate of about 2% of the total revenue derived from additional sales or profit. The plan further outlines an evaluation criterion for the proposed advertisement campaign to ensure that all set objectives and targets are met in accordance with the schedule and in line with the rapid changes being experienced in the industry. Shazam entertainment limited is a privately owned company connecting over 250 million individuals to their preferred brand, TV shows and music (Shazam Entertainment Ltd 2). This advertisement plan aims to leverage on this potential and exploit other avenues to ensure that the brand derives further gains in the competitive industry. The multimedia content industry is at the peak of competition today owing to vibrant watching and sharing population that mostly consist of the youth. This has been further enhanced by an ever growing number of social sites that people are able to communicate using tools like voice, text and video chats. In the process of these communications in the internet, the users end up commenting on various things and sharing information that sometimes can be in the form of referrals to some form of -multimedia content. Shazam has a presence in the world’s major cities laden with social media enthusiasts. It is positive to note that it has been positioned to take advantage of the opportunities that come with the ever growing mobile phone platforms that have come to be the single most effective and preferred communication and entertainment tool in the world today. The product was

Compare, contrast and evaluate two theories of the distribution of Essay

Compare, contrast and evaluate two theories of the distribution of power in modern states - Essay Example The theory further establishes the point of view that Bourgeoisie are referred to as the class which rules, this means that they control the capitalist society in an indirect manner, such activities are evident in nations such as United Kingdom and other government institutions such as the cabinet, army police, criminal justice system, media and industries that have been nationalized. The early theory of the 19th century proposed by Marx was quite consistent with the era of 19th century because during that period aristocrats were dominating the society, there was limited amount of adult suffrage, voice of the labor was weak due to weak trade unions and parties that represented the workers did not exist (BRACKETT, 2010, p.85). Due to this scenario the working class had little to no say in the decision making process. During the 20th century, theories proposed by Marx started loosing its ground because scenario changed and trade unions gained power, universal suffrage had been initiate d and parties supporting the working class were formed (CAMPBELL, 2011, p. XVII). During the 20th century, the importance of the managers was realized, owners had lost control over organization’s decision making process and the aristocratic class had lost power and the way the political power was distributed was easy to understand under the light of Democratic pluralist theory (BLOKLAND, 2011). Still during the period 1960s, certain ideas proposed by Marx were present and his theory was once again revived in society by Miliband who tried to make Marx’s theory of ruling class acceptable during the period of 1960s (GAMBLE, 1999, p.178). Miliband stated that the theories proposed by Marx of capitalism have not died and are still witness able in the era of 19th Century and the theories of democratic pluralism and post capitalism were not correct and were not consistent with the 19th century (BRACKETT, 2010, p.85). According to this Marxists the capitalist class might have lost its power but is not out of the race for power, they have lost a little bit of power to the trade unions and workers party but still have more power than these two groups. He further went on to state that a particular state is controlled and governed by several elites within the society such as the civil service, military, judicial and the political elites but the way these elites were making decisions clearly reflected that they were highly influenced by the ruling class and were clearly making decisions in accordance to the decision making style of the ruling class. Miliband further states that the capitalist class is still the one who rule the decision making process and they do so by joining the government and making decisions and policies that benefits the business community and they are located in those positions of the government that have ample amount of authority. The capitalist classes are those who have gained education from top most universities such as Oxford and C ambridge universities and have been taught in a manner that is in favor of capitalism, due to this they make decisions that favor capitalism (WEBSTER, 2007, p.118). Miliband further