A Game of Thrones Chapter Fourteen

Catelyn Ned and the girls were eight days gone when Maester Luwin came to her one night in Bran's sickroom, carrying a reading lamp and the books of account. â€Å"It is past time that we reviewed the figures, my lady,† he said. â€Å"You'll want to know how much this royal visit cost us.† Catelyn looked at Bran in his sickbed and brushed his hair back off his forehead. It had grown very long, she realized. She would have to cut it soon. â€Å"I have no need to look at figures, Maester Luwin,† she told him, never taking her eyes from Bran. â€Å"I know what the visit cost us. Take the books away.† â€Å"My lady, the king's party had healthy appetites. We must replenish our stores before—† She cut him off. â€Å"I said, take the books away. The steward will attend to our needs.† â€Å"We have no steward,† Maester Luwin reminded her. Like a little grey rat, she thought, he would not let go. â€Å"Poole went south to establish Lord Eddard's household at King's Landing.† Catelyn nodded absently. â€Å"Oh, yes. I remember.† Bran looked so pale. She wondered whether they might move his bed under the window, so he could get the morning sun. Maester Luwin set the lamp in a niche by the door and fiddled with its wick. â€Å"There are several appointments that require your immediate attention, my lady. Besides the steward, we need a captain of the guards to fill Jory's place, a new master of horse—† Her eyes snapped around and found him. â€Å"A master of horse?† Her voice was a whip. The maester was shaken. â€Å"Yes, my lady. Hullen rode south with Lord Eddard, so—† â€Å"My son lies here broken and dying, Luwin, and you wish to discuss a new master of horse? Do you think I care what happens in the stables? Do you think it matters to me one whit? I would gladly butcher every horse in Winterfell with my own hands if it would open Bran's eyes, do you understand that? Do you?† He bowed his head. â€Å"Yes, my lady, but the appointments—† â€Å"I'll make the appointments,† Robb said. Catelyn had not heard him enter, but there he stood in the doorway, looking at her. She had been shouting, she realized with a sudden flush of shame. What was happening to her? She was so tired, and her head hurt all the time. Maester Luwin looked from Catelyn to her son. â€Å"I have prepared a list of those we might wish to consider for the vacant offices,† he said, offering Robb a paper plucked from his sleeve. Her son glanced at the names. He had come from outside, Catelyn saw; his cheeks were red from the cold, his hair shaggy and windblown. â€Å"Good men,† he said. â€Å"We'll talk about them tomorrow.† He handed back the list of names. â€Å"Very good, my lord.† The paper vanished into his sleeve. â€Å"Leave us now,† Robb said. Maester Luwin bowed and departed. Robb closed the door behind him and turned to her. He was wearing a sword, she saw. â€Å"Mother, what are you doing?† Catelyn had always thought Robb looked like her; like Bran and Rickon and Sansa, he had the Tully coloring, the auburn hair, the blue eyes. Yet now for the first time she saw something of Eddard Stark in his face, something as stern and hard as the north. â€Å"What am I doing?† she echoed, puzzled. â€Å"How can you ask that? What do you imagine I'm doing? I am taking care of your brother. I am taking care of Bran.† â€Å"Is that what you call it? You haven't left this room since Bran was hurt. You didn't even come to the gate when Father and the girls went south.† â€Å"I said my farewells to them here, and watched them ride out from that window.† She had begged Ned not to go, not now, not after what had happened; everything had changed now, couldn't he see that? It was no use. He had no choice, he had told her, and then he left, choosing. â€Å"I can't leave him, even for a moment, not when any moment could be his last. I have to be with him, if . . . if . . . † She took her son's limp hand, sliding his fingers through her own. He was so frail and thin, with no strength left in his hand, but she could still feel the warmth of life through his skin. Robb's voice softened. â€Å"He's not going to die, Mother. Maester Luwin says the time of greatest danger has passed.† â€Å"And what if Maester Luwin is wrong? What if Bran needs me and I'm not here?† â€Å"Rickon needs you,† Robb said sharply. â€Å"He's only three, he doesn't understand what's happening. He thinks everyone has deserted him, so he follows me around all day, clutching my leg and crying. I don't know what to do with him.† He paused a moment, chewing on his lower lip the way he'd done when he was little. â€Å"Mother, I need you too. I'm trying but I can't . . . I can't do it all by myself.† His voice broke with sudden emotion, and Catelyn remembered that he was only fourteen. She wanted to get up and go to him, but Bran was still holding her hand and she could not move. Outside the tower, a wolf began to howl. Catelyn trembled, just for a second. â€Å"Bran's.† Robb opened the window and let the night air into the stuffy tower room. The howling grew louder. It was a cold and lonely sound, full of melancholy and despair. â€Å"Don't,† she told him. â€Å"Bran needs to stay warm.† â€Å"He needs to hear them sing,† Robb said. Somewhere out in Winterfell, a second wolf began to howl in chorus with the first. Then a third, closer. â€Å"Shaggydog and Grey Wind,† Robb said as their voices rose and fell together. â€Å"You can tell them apart if you listen close.† Catelyn was shaking. It was the grief, the cold, the howling of the direwolves. Night after night, the howling and the cold wind and the grey empty castle, on and on they went, never changing, and her boy lying there broken, the sweetest of her children, the gentlest, Bran who loved to laugh and climb and dreamt of knighthood, all gone now, she would never hear him laugh again. Sobbing, she pulled her hand free of his and covered her ears against those terrible howls. â€Å"Make them stop!† she cried. â€Å"I can't stand it, make them stop, make them stop, kill them all if you must, just make them stop!† She didn't remember falling to the floor, but there she was, and Robb was lifting her, holding her in strong arms. â€Å"Don't be afraid, Mother. They would never hurt him.† He helped her to her narrow bed in the corner of the sickroom. â€Å"Close your eyes,† he said gently. â€Å"Rest. Maester Luwin tells me you've hardly slept since Bran's fall.† â€Å"I can't,† she wept. â€Å"Gods forgive me, Robb, I can't, what if he dies while I'm asleep, what if he dies, what if he dies . . . † The wolves were still howling. She screamed and held her ears again. â€Å"Oh, gods, close the window!† â€Å"If you swear to me you'll sleep.† Robb went to the window, but as he reached for the shutters another sound was added to the mournful howling of the direwolves. â€Å"Dogs,† he said, listening. â€Å"All the dogs are barking. They've never done that before . . . † Catelyn heard his breath catch in his throat. When she looked up, his face was pale in the lamplight. â€Å"Fire,† he whispered. Fire, she thought, and then, Bran! â€Å"Help me,† she said urgently, sitting up. â€Å"Help me with Bran.† Robb did not seem to hear her. â€Å"The library tower's on fire,† he said. Catelyn could see the flickering reddish light through the open window now. She sagged with relief. Bran was safe. The library was across the bailey, there was no way the fire would reach them here. â€Å"Thank the gods,† she whispered. Robb looked at her as if she'd gone mad. â€Å"Mother, stay here. I'll come back as soon as the fire's out.† He ran then. She heard him shout to the guards outside the room, heard them descending together in a wild rush, taking the stairs two and three at a time. Outside, there were shouts of â€Å"Fire!† in the yard, screams, running footsteps, the whinny of frightened horses, and the frantic barking of the castle dogs. The howling was gone, she realized as she listened to the cacophony. The direwolves had fallen silent. Catelyn said a silent prayer of thanks to the seven faces of god as she went to the window. Across the bailey, long tongues of flame shot from the windows of the library. She watched the smoke rise into the sky and thought sadly of all the books the Starks had gathered over the centuries. Then she closed the shutters. When she turned away from the window, the man was in the room with her. â€Å"You weren't s'posed to be here,† he muttered sourly. â€Å"No one was s'posed to be here.† He was a small, dirty man in filthy brown clothing, and he stank of horses. Catelyn knew all the men who worked in their stables, and he was none of them. He was gaunt, with limp blond hair and pale eyes deep-sunk in a bony face, and there was a dagger in his hand. Catelyn looked at the knife, then at Bran. â€Å"No,† she said. The word stuck in her throat, the merest whisper. He must have heard her. â€Å"It's a mercy,† he said. â€Å"He's dead already.† â€Å"No,† Catelyn said, louder now as she found her voice again. â€Å"No, you can't.† She spun back toward the window to scream for help, but the man moved faster than she would have believed. One hand clamped down over her mouth and yanked back her head, the other brought the dagger up to her windpipe. The stench of him was overwhelming. She reached up with both hands and grabbed the blade with all her strength, pulling it away from her throat. She heard him cursing into her ear. Her fingers were slippery with blood, but she would not let go of the dagger. The hand over her mouth clenched more tightly, shutting off her air. Catelyn twisted her head to the side and managed to get a piece of his flesh between her teeth. She bit down hard into his palm. The man grunted in pain. She ground her teeth together and tore at him, and all of a sudden he let go. The taste of his blood filled her mouth. She sucked in air and screamed, and he grabbed her hair and pulled her away from him, and she stumbled and went down, and then he was standing over her, breathing hard, shaking. The dagger was still clutched tightly in his right hand, slick with blood. â€Å"You weren't s'posed to be here,† he repeated stupidly. Catelyn saw the shadow slip through the open door behind him. There was a low rumble, less than a snarl, the merest whisper of a threat, but he must have heard something, because he started to turn just as the wolf made its leap. They went down together, half sprawled over Catelyn where she'd fallen. The wolf had him under the jaw. The man's shriek lasted less than a second before the beast wrenched back its head, taking out half his throat. His blood felt like warm rain as it sprayed across her face. The wolf was looking at her. Its jaws were red and wet and its eyes glowed golden in the dark room. It was Bran's wolf, she realized. Of course it was. â€Å"Thank you,† Catelyn whispered, her voice faint and tiny. She lifted her hand, trembling. The wolf padded closer, sniffed at her fingers, then licked at the blood with a wet rough tongue. When it had cleaned all the blood off her hand, it turned away silently and jumped up on Bran's bed and lay down beside him. Catelyn began to laugh hysterically. That was the way they found them, when Robb and Maester Luwin and Ser Rodrik burst in with half the guards in Winterfell. When the laughter finally died in her throat, they wrapped her in warm blankets and led her back to the Great Keep, to her own chambers. Old Nan undressed her and helped her into a scalding hot bath and washed the blood off her with a soft cloth. Afterward Maester Luwin arrived to dress her wounds. The cuts in her fingers went deep, almost to the bone, and her scalp was raw and bleeding where he'd pulled out a handful of hair. The maester told her the pain was just starting now, and gave her milk of the poppy to help her sleep. Finally she closed her eyes. When she opened them again, they told her that she had slept four days. Catelyn nodded and sat up in bed. It all seemed like a nightmare to her now, everything since Bran's fall, a terrible dream of blood and grief, but she had the pain in her hands to remind her that it was real. She felt weak and light-headed, yet strangely resolute, as if a great weight had lifted from her. â€Å"Bring me some bread and honey,† she told her servants, â€Å"and take word to Maester Luwin that my bandages want changing.† They looked at her in surprise and ran to do her bidding. Catelyn remembered the way she had been before, and she was ashamed. She had let them all down, her children, her husband, her House. It would not happen again. She would show these northerners how strong a Tully of Riverrun could be. Robb arrived before her food. Rodrik Cassel came with him, and her husband's ward Theon Greyjoy, and lastly Hallis Mollen, a muscular guardsman with a square brown beard. He was the new captain of the guard, Robb said. Her son was dressed in boiled leather and ringmail, she saw, and a sword hung at his waist. â€Å"Who was he?† Catelyn asked them. â€Å"No one knows his name,† Hallis Mollen told her. â€Å"He was no man of Winterfell, m'lady, but some says they seen him here and about the castle these past few weeks.† â€Å"One of the king's men, then,† she said, â€Å"or one of the Lannisters'. He could have waited behind when the others left.† â€Å"Maybe,† Hal said. â€Å"With all these strangers filling up Winterfell of late, there's no way of saying who he belonged to.† â€Å"He'd been hiding in your stables,† Greyjoy said. â€Å"You could smell it on him.† â€Å"And how could he go unnoticed?† she said sharply. Hallis Mollen looked abashed. â€Å"Between the horses Lord Eddard took south and them we sent north to the Night's Watch, the stalls were half-empty. It were no great trick to hide from the stableboys. Could be Hodor saw him, the talk is that boy's been acting queer, but simple as he is . . . † Hal shook his head. â€Å"We found where he'd been sleeping,† Robb put in. â€Å"He had ninety silver stags in a leather bag buried beneath the straw.† â€Å"It's good to know my son's life was not sold cheaply,† Catelyn said bitterly. Hallis Mollen looked at her, confused. â€Å"Begging your grace, m'lady, you saying he was out to kill your boy?† Greyjoy was doubtful. â€Å"That's madness.† â€Å"He came for Bran,† Catelyn said. â€Å"He kept muttering how I wasn't supposed to be there. He set the library fire thinking I would rush to put it out, taking any guards with me. If I hadn't been half-mad with grief, it would have worked.† â€Å"Why would anyone want to kill Bran?† Robb said. â€Å"Gods, he's only a little boy, helpless, sleeping . . . â€Å" Catelyn gave her firstborn a challenging look. â€Å"If you are to rule in the north, you must think these things through, Robb. Answer your own question. Why would anyone want to kill a sleeping child?† Before he could answer, the servants returned with a plate of food fresh from the kitchen. There was much more than she'd asked for: hot bread, butter and honey and blackberry preserves, a rasher of bacon and a soft-boiled egg, a wedge of cheese, a pot of mint tea. And with it came Maester Luwin. â€Å"How is my son, Maester?† Catelyn looked at all the food and found she had no appetite. Maester Luwin lowered his eyes. â€Å"Unchanged, my lady.† It was the reply she had expected, no more and no less. Her hands throbbed with pain, as if the blade were still in her, cutting deep. She sent the servants away and looked back to Robb. â€Å"Do you have the answer yet?† â€Å"Someone is afraid Bran might wake up,† Robb said, â€Å"afraid of what he might say or do, afraid of something he knows.† Catelyn was proud of him. â€Å"Very good.† She turned to the new captain of the guard. â€Å"We must keep Bran safe. If there was one killer, there could be others.† â€Å"How many guards do you want, rn'lady?† Hal asked. â€Å"So long as Lord Eddard is away, my son is the master of Winterfell,† she told him. Robb stood a little taller. â€Å"Put one man in the sickroom, night and day, one outside the door, two at the bottom of the stairs. No one sees Bran without my warrant or my mother's.† â€Å"As you say, m'lord.† â€Å"Do it now,† Catelyn suggested. â€Å"And let his wolf stay in the room with him,† Robb added. â€Å"Yes,† Catelyn said. And then again: â€Å"Yes.† Hallis Mollen bowed and left the room. â€Å"Lady Stark,† Ser Rodrik said when the guardsman had gone, â€Å"did you chance to notice the dagger the killer used?† â€Å"The circumstances did not allow me to examine it closely, but I can vouch for its edge,† Catelyn replied with a dry smile. â€Å"Why do you ask?† â€Å"We found the knife still in the villain's grasp. It seemed to me that it was altogether too fine a weapon for such a man, so I looked at it long and hard. The blade is Valyrian steel, the hilt dragonbone. A weapon like that has no business being in the hands of such as him. Someone gave it to him.† Catelyn nodded, thoughtful. â€Å"Robb, close the door.† He looked at her strangely, but did as she told him. â€Å"What I am about to tell you must not leave this room,† she told them. â€Å"I want your oaths on that. If even part of what I suspect is true, Ned and my girls have ridden into deadly danger, and a word in the wrong ears could mean their lives.† â€Å"Lord Eddard is a second father to me,† said Theon Greyjoy. â€Å"I do so swear.† â€Å"You have my oath,† Maester Luwin said. â€Å"And mine, my lady,† echoed Ser Rodrik. She looked at her son. â€Å"And you, Robb?† He nodded his consent. â€Å"My sister Lysa believes the Lannisters murdered her husband, Lord Arryn, the Hand of the King,† Catelyn told them. â€Å"It comes to me that Jaime Lannister did not join the hunt the day Bran fell. He remained here in the castle.† The room was deathly quiet. â€Å"I do not think Bran fell from that tower,† she said into the stillness. â€Å"I think he was thrown.† The shock was plain on their faces. â€Å"My lady, that is a monstrous suggestion,† said Rodrik Cassel. â€Å"Even the Kingslayer would flinch at the murder of an innocent child.† â€Å"Oh, would he?† Theon Greyjoy asked. â€Å"I wonder.† â€Å"There is no limit to Lannister pride or Lannister ambition,† Catelyn said. â€Å"The boy had always been surehanded in the past,† Maester Luwin said thoughtfully. â€Å"He knew every stone in Winterfell.† â€Å"Gods,† Robb swore, his young face dark with anger. â€Å"If this is true, he will pay for it.† He drew his sword and waved it in the air. â€Å"I'll kill him myself!† Ser Rodrik bristled at him. â€Å"Put that away! The Lannisters are a hundred leagues away. Never draw your sword unless you mean to use it. How many times must I tell you, foolish boy?† Abashed, Robb sheathed his sword, suddenly a child again. Catelyn said to Ser Rodrik, â€Å"I see my son is wearing steel now.† The old master-at-arms said, â€Å"I thought it was time.† Robb was looking at her anxiously. â€Å"Past time,† she said. â€Å"Winterfell may have need of all its swords soon, and they had best not be made of wood.† Theon Greyjoy put a hand on the hilt of his blade and said, â€Å"My lady, if it comes to that, my House owes yours a great debt.† Maester Luwin pulled at his chain collar where it chafed against his neck. â€Å"All we have is conjecture. This is the queen's beloved brother we mean to accuse. She will not take it kindly. We must have proof, or forever keep silent.† â€Å"Your proof is in the dagger,† Ser Rodrik said. â€Å"A fine blade like that will not have gone unnoticed.† There was only one place to find the truth of it, Catelyn realized. â€Å"Someone must go to King's Landing.† â€Å"I'll go,† Robb said. â€Å"No,† she told him. â€Å"Your place is here. There must always be a Stark in Winterfell.† She looked at Ser Rodrik with his great white whiskers, at Maester Luwin in his grey robes, at young Greyjoy, lean and dark and impetuous. Who to send? Who would be believed? Then she knew. Catelyn struggled to push back the blankets, her bandaged fingers as stiff and unyielding as stone. She climbed out of bed. â€Å"I must go myself.† â€Å"My lady,† said Maester Luwin, â€Å"is that wise? Surely the Lannisters would greet your arrival with suspicion.† â€Å"What about Bran?† Robb asked. The poor boy looked utterly confused now. â€Å"You can't mean to leave him.† â€Å"I have done everything I can for Bran,† she said, laying a wounded hand on his arm. â€Å"His life is in the hands of the gods and Maester Luwin. As you reminded me yourself, Robb, I have other children to think of now.† â€Å"You will need a strong escort, my lady,† Theon said. â€Å"I'll send Hal with a squad of guardsmen,† Robb said. â€Å"No,† Catelyn said. â€Å"A large party attracts unwelcome attention. I would not have the Lannisters know I am coming.† Ser Rodrik protested. â€Å"My lady, let me accompany you at least. The kingsroad can be perilous for a woman alone.† â€Å"I will not be taking the kingsroad,† Catelyn replied. She thought for a moment, then nodded her consent. â€Å"Two riders can move as fast as one, and a good deal faster than a long column burdened by wagons and wheelhouses. I will welcome your company, Ser Rodrik. We will follow the White Knife down to the sea, and hire a ship at WhiteHarbor. Strong horses and brisk winds should bring us to King's Landing well ahead of Ned and the Lannisters.† And then, she thought, we shall see what we shall see.

Demerits of Advertising Essay

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messagesModern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Type Demerits1 Demerits of Advertising (Objections) Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means.  c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers. 3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. Type Demerits 2 These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.

Application of electrical resistivity

Application of electrical resistivity Introduction Electrical resistivity imaging is a widely used tool in near surface geophysical surveys for investigation of various geological, environmental and engineering problems including landslide. In addition, a 2-D synthetic resistivity modelling study was carried out to understand the response of the resistivity method to a landslide problem before the field surveys (Drahor,MahmutG et al, 2006). The relevance of electrical surveys is to identify the subsurface resistivity distribution by making measurements on the ground surface. The true resistivity of the subsurface can be quantified from these measurements (Singh et al 2006). The ground resistivity is related to various geological parameters such as the mineral and fluid content, porosity and degree of water saturation in the rock. Electrical resistivity surveys have been used for many decades in hydrogeological, mining and geotechnical investigations. More recently, it has been used for environmental surveys. The resisti vity measurements are normally made by injecting current into the ground through two current electrodes (C1 and C2), and measuring the resulting voltage difference at two potential electrodes (P1 and P2). From the current (I) and voltage (V) values, an apparent resistivity (pa) value is calculated. pa = k V / I where k is the geometric factor which depends on the arrangement of the four electrodes. Resistivity meters normally give a resistance value, R = V/I, so in practice the apparent resistivity value is calculated by pa = k R The calculated resistivity value is not the true resistivity of the subsurface, but an â€Å"apparent† value which is the resistivity of a homogeneous ground which will give the same resistance value for the same electrode arrangement. The relationship between the â€Å"apparent† resistivity and the â€Å"true† resistivity is a complex relationship. An according to Singh et al (2006), an inversion of the measured apparent resistivity va lues using a computer program must be carried out to determine the true subsurface resistivity. Problem statement Landslide – Jalan Baru Gap ,Fraser Hill A recent problem faced in Malaysia is landslides on hill slopes. This harmful situation always occurred in highland area during wet season. One landslide occurred in km 90,FT055,Kuala Lumpur/Kuala Lipis (Gap Road/Tranum),Fraser Hill starting December 16 2007 until almost recently. This road is the only one that is connecting Kuala Kubu Baru or Fraser Hill to Raub. In recent tragedy on April 5 2008 at 9 pm,sliding of some boulders onto one old bridge in km 38.4,FT055,Kuala Kubu Road-Raub ,Fraser Hill ,Raub district, Pahang had occurred. The landslides are often triggered by water accumulation within part of the slope which leads to weakening of a section of the slope. Thus, it is important to accurately map the zone of ground water accumulation. Landslide is one of natural hazards that are often occur all over the world. In t ropical climate such as Malaysia, the phenomenon is common especially in hilly areas during monsoon season. According to the report by Jamaludin et al, 2006, serious natural landslides in this country normally occur in monsoon seasons where intense precipitation is the main triggering factor. Early indication of the slope stability prone area such as the landslide hazard maps may help planners and developers to choose favorable locations for locating development schemes. Careful engineering and geologic study could then follow before such specific project could be implemented.

Health Risks and Benefits of Circumcision Research Paper

Health Risks and Benefits of Circumcision - Research Paper Example The main risk associated with circumcision is primarily credited to the surgical procedure itself. In a study conducted in the University of Washington, the authors were able to establish that out of 130,000 boys who had circumcisions at the Washington state hospital, 287 of them developed complications in relation to the procedure. The most common complications seen were intraoperative bleeding (230 cases) and damage to the penis (52 cases). The authors comment however that these are preventable risks which would still be outweighed by the benefits of circumcision. Most of the complications associated with circumcision are minor and are very much localized. Meatal stenosis is seen in circumcised males and is said to follow intraoperative vascular injury to the frenular vessels. Due to meatal stenosis, there may be a deflection of the urine system or in some cases; dysuria and occult hematuria may also be seen in the circumcised male. Reports of skin bridges forming when separated fo reskin come in contact with each other are sometimes also manifest in circumcised males, and this can cause pain and penile curvature during erection. Before the advent of improved anesthesia options, the neonatal pain experience has been emphasized as one of the main objections against circumcision. The pain experience is known to cause physiological responses, such as increased heart rate, respiratory rate, and serum cortisol level, lower serum oxygen saturation and lower vagal tone.

The Real World of Management Essay Example | Topics and Well Written Essays - 3000 words - 3

The Real World of Management - Essay Example the direction of using specific analytical and evaluative methodological tools which can help to identify, promote and evaluate the quality of learning procedures inside organizations. (Easterby-Smith and Araujo 1999). The coming out of the idea of the ‘learning organization’ is covered with that possibly by defining contribution provides a theoretical framework connecting the know-how of living in a circumstance where there is increased change with the consequent need for learning. Loss of the stable state means that our society and all of its institutions are always encountering transformation. We cannot look forward to new constant states that will last for our own lifetimes. We must therefore learn to appreciate, direct, manipulate and manage these changes. We not only have to be in a position to be capable to change our institutions, in relation to the emerging changing situations in the collaborating organization; but must also be in a position to invent and develop institutions which are capable of bringing about their own continuing transformation. (Schon 1973) Efficiency and healthy competition are, by far and wide a function of knowledge generation and processing information about the market, firms and territories are prearranged in networks of production, management and distribution, the core economic activities are global that is, they are capable to work as a unit in real time, or given time, on a environmental scale. (Castells 2001) The Learning Company is a vision of what might be possible. It is not arrived at by simply training individuals; this only happens as a result of learning at the whole organization structure. A Learning organization facilitates the training of all its members and continuously transforming itself. (Pedler et. al. 1991) The international disintegration of production in global value chains, driven by technological progress, cost, access to resources and markets, and trade policy reforms, challenges the way we look

Consumer Behaviour in the UK high street clothing sector Essay

Consumer Behaviour in the UK high street clothing sector - Essay Example Particularly, UK and US can be regarded as the innovators of industry trends. Subsequently, the retail industry in these regions is substantially competitive, organized and efficient with the growth rate of 35%. The feature of urbanization has transformed the retail format of these countries with innovative tactics and business strategies. Wal-Mart, Mark & Spencer, Morrison, Tesco and Sainsbury are some of the leading chains of UK retail industry. The introduction of global competitors on board have not only enhanced the competition in retail sector but also have groomed the taste of consumer base resulting in the wide diversity towards brands and trends with an exceptional taste. (Experian, nd). In the year 2,000 the spending of consumer (worldwide) estimated on clothes marked the figure of US$1 trillion. (al., 2006) Current consumer behavior concepts; Consumer Behaviors is the study of people buying patterns, depicting the what, when and why aspects of buying. Effective understandi ng of buyer decision making process with social and economical concerns is necessarily to be evaluated in an attempt to understand people’s want and expectations for successful growth. Consumer buying behavior in retail industry is supported by set of six consecutive actions that include: Need / Want acknowledgment. Information hunt Evaluation of substitutes. Buying decision Buying Post Purchase Evaluation. A Model of influencing factors will illustrate various grounds influencing consumer behavior. (Phillip Kotler, 2003) However, the most influencing factors that underpin the ultimate buying decision of consumer are the psychological factor that is being controlled by features like motivation, perception, believes & attitudes and learning. The role of advertising in controlling the psychological factor to steward the others cannot be under estimated. A commentator on American literature claims that, â€Å"Advertisements are the pervasive part of the American aural and visua l environment. It is impossible to ignore their wider role in providing people a general education in goods, status, values, social roles styles and art†. (Phillips, 1997) (Agnes Nairn) The role of advertising can be regarded as factor to mould consumer towards a specific pattern. The different media outlets used for advertisement includes radio, TV, billboards, internet and even the walls. In the broad spectrum the â€Å"can do† aspects of advertising plays a major role in the growth of consumption. A research conducted to unfold the fact witnessed attitude shifts when â€Å"shame campaign† was jointly launched by department of Environment in Belfast and National road safety council in Dublin in November 2000. Attitude shifts were monitored by researchers among the core target of 17-24 males and massive increase in understanding that even one drink would affect driving were found as below: ("Industry as a partner for sustainable developments") Marketing Research and Strategy; The role of Marketing Strategy in the words of John Scully can be defined as a series of integrated actions leading to a sustainable competitive advantage. Competitive advantage depicts development of features which are not simultaneously implicated or discovered by competitors. On the wide spectrum a successful strategic marketing management draws its objectives from the corporate mission of the organization, driven by organizational values and embedded in company’

Tourism task 1 UB Essay Example | Topics and Well Written Essays - 1500 words

Tourism task 1 UB - Essay Example of the city is such that it provides access to beautiful beaches as well as rainforests, and thus is able to provide an array of experiences to a visitor (ABS, 2010). The sub-tropical climate is also responsible for making it one of the most sought after cities where people want to live and work. It is well connected by road, rail and air and provides all amenities (ABS, 2010). According to the National Visitor Survey conducted by the Tourism research department of the Government of Australia, Gold Coast is among one of the most visited cities in the country. While the state of Queensland has the third highest percentage of tourists over the last year; Gold Coast is one of the highest in terms of the earnings from tourist activity (TRA, 2012). Queensland had 24% of all overnight visitors in different states of Australia; and 26 – 28 % of all visitor nights for 2001 as well as for the quarter ending December, with a higher percentage for the December quarter as compared to the entire year (TRA, 2012). There were 5,300 thousand inter-state visitors and 11,291 thousand intra-state visitors which shows that the intra-state transit was more frequent. It had the highest number of inter-state visitor nights spent and the second highest intra-state visitor nights which shows that stays were longer in duration as compared to other states (TRA, 2012). Though the trends are consistent across the year, these figures are higher for the summer months than for other times in the year (TRA, 2012). 23% of all visitors came to holiday, and spent 30% of all visitor nights doing so in the December quarter and 26% of all nights spent in the entire year 2011 (TRA, 2012). Average durations of stay were about 4 days, and most (40%) choose to stay in a hotel or resort making up 30% of all nights stayed in a hotel or resort accommodation (TRA, 2012). In Gold Coast alone, people on a day trip spent over 668 million which is 19% of all spending b y day visitors and was ranked 5th in all

Marketing Plan Part B Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Part B - Essay Example The Jacob’s Coffee Shop will try to make sure that the customer gets a good experience as they consume the products of the business. This is why the Jacob’s Coffee Shop has decided to use an app that the customer can use in choosing the design and nature of the product. Not many coffee shops offer the customer with a way to be in command of the way he gets his product. This will be very useful in making sure that the customer is engaged and maintained at Jacob’s Coffee Shop. The business will have the name of Jacob’s Coffee Shop. The name is inspired by a story in the bible where one person sold his inheritance for a bowl of well cooked soup. The soup that was served to him was so good that he could not resist and even sold his highly valued inheritance just for one bowl. In this regard, the Jacob’s Coffee Shop will provide its customers with such good coffee and beverage products that the customers will come back for more. While the main product for Jacob’s Coffee Shop will be coffee served at the coffee shop, Jacob’s Coffee Shop will take advantage of the available market to make sure that it has more business. In this regard, Jacob’s Coffee Shop will also offer deliveries especially to functions where coffee is needed in large quantities, at the request of the customer. As Gibson (2013) says, coffee shops must know how to extend their services in order to increase their revenues and profits. Word of mouth will be an important way to promote the business. All the initial customers will be asked kindly to spread the information about the shop to their friends and family. At the same time, to help the word of mouth strategy to work, there will be well designed colorful leaflets that will be made and each customer given a number of them to give to their friends and family. To engage the customers, the social media will be used. There are several social media that are available and they all offer both

Economics Economic Growth Models Essay Example | Topics and Well Written Essays - 1000 words

Economics Economic Growth Models - Essay Example As the paper stresses one common theme of these models is that the economy will have a steady growth rate that depends on labor force growth and technological growth. New Growth Theory came about because of discontent within the circle of economists with the Neoclassical Growth Model. New Growth Theory was developed during the 1950's and 1960's. It returned to the forefront of economic thought during the 1980's because many felt that the old theories were outdated and did not fit the modern world. The new theory, based on knowledge and creativity, was developed to fit modern economic growth. This new theory is also called Endogenous Growth Theory because changes are made within the model rather than exogenously (outside the model). According to this theory mind power (knowledge) and creativity are important factors in production and, added to labor and capital, increase economic growth. This theory states that creativity added to labor increases growth, creativity improves both capit al and labor, and creativity extends resources and tends to abundance.This paper outlines that in New Growth Theory creativity rearranges resources and thus resources become unlimited. In the neoclassical growth model resources are limited. Subsidies in research and development are argued to increase growth due to an increase in knowledge and innovation. Big players in the development of this model were Theodore Schultz, an economist at the University of Chicago, and Gary Becker, Nobel Prize winner for economics in 1992. Schultz, also a Nobel Prize winner, developed theories about the use of human capital to increase agricultural production. Shultz theorized that investing in education would invariably increase agricultural output. Becker added on to Shultz's theory by explaining that expenditures on education, skills training, and medical care can be considered human capital and can, if invested in, increase productivity and output.

Cisco Case Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Cisco Case Analysis - Research Paper Example As per the 2010 company data, Cisco employed over 60,000 people and earned annual revenue of US$ 40 billion. Despite the adversities of 2009 global financial crisis, the company remains an attractive investment option for global investors. Networking industry comprises of a number of huge players like IBM. Therefore, the degree of competitive rivalry is very high in this sector. In addition, threat of substitutes is also high in networking industry since majority of the networking equipment is substitutable. However, the industry is less affected with the threat of new entrants because entry cost is huge in the networking sector. Evidently, supplier has less bargaining power over networking companies as there are a large number of potential suppliers. Although there are numerous potential suppliers, companies rarely opt to change their suppliers because of high switching cost. At the same time, buyer power is relatively high in the networking industry since modern customers are well informed of the prevailing market prices and increased provider options. Hence, the Porters’ five forces analysis indicates that the networking industry’s external environment does not offer potential opportunities to Cisco. The Cisco was founded in 1984 by two Stanford computer scientists, and the company was made public in 1990. As Nolan (2005) reports, from the beginning, the company concentrated to dominate the dramatically growing ‘internetworking’ market. In 1997, Cisco was included in the top five companies listed by Fortune 500 on the basis of return on revenues and return on assets. In the following year, the company’s market capitalization crossed $100 billion mark. The company overtook Microsoft in 2000. In the same year, some surveys reflected that Cisco products play a role in more than 75% of all internet traffic. Mission statement of Cisco is; â€Å"shape the future of the

Shirley Temple Essay Example for Free

Shirley Temple Essay Sweetheart In the 1930s, the United States suffered immense economic turmoil known as the Great Depression. Americans were full of hopelessness and sorrow and no longer were able to go to the movies because there was no money for it. Therefore, it was no surprise that when a bright and young new face came onto theater screens, people latched onto it with extreme fascination; some near obsession. This rising starlet, who could put a smile on even the saddest face, was Shirley Temple. In 1935, at just three and a half years of age, Shirley instantly became the number one box office sensation and held onto the title for four straight years; yet she remained successful way beyond those years. Men, women, and children adored her loving personality and innocence; she was a breath of fresh air in a time of hardships and struggles. During the Great Depression, less people went to the theaters because they could no longer afford the extra expense. In response, desperate movie makers produced films with more sex and violence to lure the audience and money back in. This posed as a great problem in society, mainly with women and children, because no mother would want to subject her child to such filth. Therefore, when Shirley Temple movies premiered in the early 1930s, women were excited about going to the theaters again. Shirley provided pure and classy entertainment that mothers would not hesitate to take their children to. Although the films that Shirley starred in were by no means spectacular, she managed to rise above the script and give the audience what they needed and craved in such a time of despair. People were so enthralled by this little girl with such big talent, spirit, and liveliness that they did not care how â€Å"mediocre†¦[the] movie might be, the people flocked to see her† regardless (Fuller-Seeley, 49). She provided her audience with laughter in a gloomy time, pure love in a lonely world, and innocence in a place of filth and greed. And for that one to two hours that her glowing face would shine on the screen and little voice would talk and sing, people were given an escape from their day to day stresses and worries and they became encapsulated by this tiny girl. She gave America what it had long been in need of and they were not about to give it up, no matter the ticket cost. Shirley Temple wooed America with her cheerful singing and dancing and made women, children, and men all over the world fall in love with her. They desired to be her, to know her, and to share in her love and joy. Women’s fascination stemmed from their maternal nature. To them, Shirley was a child whom they longed to love, care for, and protect. Since they obviously could not attain this satisfaction, mothers would try to mold their daughters into their own little Shirley Temple; only they could never get fifty six perfect curls. Children’s fascination with her, however, was more of a desire to be her and share in her experiences. They watched in amazement as Shirley explored life in the adult world, which instilled in them a longing for adventure and ambitious goals. Children, mainly girls, not only adored Shirley, but identified with her. â€Å"Rather than just seeing her as a spectacle on the screen†¦Ã¢â‚¬  they imagined themselves in her roles and became one with her character (51). Men on the other hand, were mesmerized with Shirley in a slightly different way. Many only saw her from a paternal view and, like women, desired to have her as their own daughter. Others however, had a more pedophilic enthrallment with Shirley. Men in this time were sad and lonely, so when a young new face shined before them, they were naturally drawn to it. What was unnatural about this, however, was that they became so drawn to Shirley that some began to obsess and fantasize over this prepubescent little girl. While some kept their shameful fantasies more private, others were less discrete about it. For example, in a London magazine titled Night and Day, the author writes that â€Å"’middle aged men and clergymen’ lusted after her shapely body and†¦her appeal [was] more secret and adult† (57). This idea that older men lusted after a five year old girl was sickening to all. However, while Shirley is not to be blamed, many movies she starred in had her sitting in men’s laps constantly. So much so, that people began to suspect that these films suggested incestual relationships with male family members, including fathers. Other films were suspected of being filled with hidden sexual references. This was not a far off suspicion with movies such as War Babies (1932) where Shirley plays the role of a miniature prostitute.

The effect of the Internet on ordinary Media Essay Example for Free

The effect of the Internet on ordinary Media Essay After 20 years, to see how it has affected the usual ways of getting information, the study has been set up and was based on more than 3,000 interviews from adults aged 18 or older who had accessed the Internet in the past month. This research was conducted by 65 UK leading markets. More than 60 percent of the respondents to a survey chose the Internet for personal and special interest information needs, compared to 18 percent for magazines. When looking for work-related information, 48 percent of the respondents chose the Internet, and only 7 percent preferred magazines. The study also revealed that once consumers begin using the Web, they use it more frequently as their experience increases, and that these same users also tend to use traditional media sources significantly less. The research shows that exposure and experience with the Web is changing consumers fundamental attitude towards traditional media. In comparison with other media sources, we found that user control is a critical preference attribute of the Internet as a medium, providing individual control over content source, time of access, content depth and other parameters. The survey reveals that there is a fundamental shift in media consumption occurring, and traditional publishers will need to evolve as Web adoption and use increases. The first National Internet Study also examined the effect of Internet use on traditional media consumption. Almost 25 percent of online consumers indicated they watch television less often since they began using the Internet. Similar declines have also been reported in magazine reading: 20 percent, newspaper readership: 15 percent and radio listening: 9 percent. A small percentage of users consume traditional media more often radio: 11 percent, newspapers: 9 percent, magazines: 8 percent and TV/cable: 7 percent. The majority of online users stated they have not altered their traditional media consumption or they arent sure how it changed radio: 81 percent, newspapers: 75 percent, magazines: 72 percent and TV/cable: 70 percent. While the majority of online users report no change in their traditional media habits, the fact that substantial percentages of people report altered behaviour is evidence to the continuing evolution of consumer habits, said the president of the company on the Internet Research. In a relatively short period of time, Americans have adopted new ways of getting their news, doing their shopping and seeking entertainment. The appeal of online media will continue to grow as more American adults gain Internet access at home, at work or through portable devices. Nearly 25 percent of online users watch television less often since they began using the Internet. But 50 percent of Internet users report that a television is present in the same room as their computer. 91 percent with a TV in the same room where the Internet is used most often said they watched and surfed simultaneously. Over 25 percent of adults, aged 18 to 34, surf the Internet and always or often watch TV at the same time. With limited hours in a day, consumers seek out ways to maximise the value of their time. An opportunity exists for broadcast media who choose to offer more frequent programming that makes use of both the online environment as well as their traditional media.

Database Design of Healthcare Management System

Database Design of Healthcare Management System CHAPTER THREE SYTEM ANALYSIS AND DESIGN 3.0 INTRODUCTION Hospital and healthcare services in general are round-the-neck communities with scores of staff, patients and systems that need constant monitoring and integration with each other. They are demanding places where situations change suddenly and rapid responses are essential. For this reason a fully integrated communications strategy and system is vital to maintain high levels of service and care for patients for mutual gains. In this chapter, discussion would be based on the existing system. First, the existing system would be compared with proposed system. Secondly, the weakness and drawbacks of the existing system shall also be discussed 3.1 INVESTIGATION AND DESCRIPTION OF THE EXISTING SYSTEM The current procedure of accessing healthcare is running on paper operating in â€Å"batch modes distributed medical data is less than l00% accurate and will in turn limit the accuracy in the medical symptom, diagnosis and treatment in emergency cases within the health sector. Poor information storage or the complete lack of it in some cases. Poor collaborative forecasting methods leading to slow order turnaround treatment for patients in dire need of these services Poor management decision in critical rescue period. When doctors needs any records the admin/nurse fetches patients file details in know what kind of problem they are complaining about The current system does not give room for proper accounting, planning, management of resources you cannot even integrate it with the current accounting system No existing or current reports module to help management for proper planning, decision taken, for future plans of the hospital FIG. 3.0 The data flow diagram for the current system 3.2 CRITIQUES OF EXISTING SYSTEM The drawbacks of the existing system are: Inability to have accurate inventory status report It is cumbersome and time-consuming to track patients The general lack of ability to generate instance patients medical history reports on all will affect doctors performance and treatment rate Lack of proper handling of medical records Too much paper materials involved and this results into unnecessary costs Insecurity of Records Workers safety is not guarantee 3.2.1FEW ADVANTAGES OF THE EXISTING SYSTEM The existing current system has the following advantages: It is easier for everyone to use specially people that are not computer literate It is cheaper for hospitals because there will be no need to procure computer hardware and software for Asset Management 3.3 PROPOSED SYSTEM The proposed system will take advantage of information technology tools and capabilities to enhance and automate medical information management for all staff and patients alike. The proposed system will improve system functionalities and bring new capabilities to hospital information management controls 3.4 BUSINESS REQUIREMENTS FOR THE PROPOSED SYSTEM This section outlines the general and functional features mandatory for the applications proposed. Functional Module Requirements; Each hospital observed operates the following high level processes and the system must cater for the following: 3.4.0FAMILY MEDICINE This is a modules designed to keep every record relating to patients. This module contains two features which include: (i) Find a patient record; the patient record is a form which contains every information about: the patient the patient next of kin information service payment option, and employment information (ii) New patient registration; It creates an avenue to enable the record, the treatment given, the clinic been referred to, the mode of payment, etc to be properly stored and retrieved. 3.4.1HUMAN RESOURCES This is a list that contain the names of the personnel (user name) assigned to operate a specific module. The human resources are of two folds namely; Personnel manager; It is a list that contains the details about the management Staff of various departments. Recruit new personnel; this is a form that ensures that newly recruited personnel information is been stored. 3.4.2SCHEDULE The schedule describes the appointment directory. It shows all appointment schedules between calendar months. Admission Centres; These environment comprise of Waiting list Ward, Ward occupancy and bed Nurses list Report and history Waiting List; It shows the list of patients to be admitted to various wards. Nurses List; It is a list that shows the details of the nurses staff and their department. Report and History; It is a list that shows all discharged patients in a particular ward. 3.4.3PHARMACY Pharmacy is a module that contains two major features namely: pharmaceutical centre and stocks management. The pharmaceutical centre has two folds namely: pending orders and pharmaceutical index. While the stock management has eight folds namely: warehouse stocks, stock diary, category management, products management, stocks movement, patients’ order history, stock movement history and diary history. Pending Order; These gives room for the user to view/access the pending orders. Pharmaceutical Index; This enables the user view all pharmacy stock items. To find a stock, entre the barcode and click on find. Ware House Stock; This is an integral part of the stock management designed to view all current warehouse stock. To find a stock: Entre the barcode and click on find. Stock Diary: This is a function of stock management designed to enter the new stock diary. To enter the new stock diary: 3.4.4SPECIALTY CLINIC This is a module that gives information about the various clinics and the patients been referred there. This is of two folds; Pending referred patients, and Find a patient 3.4.5TOOLS AND ENQUIRIES Tools and enquiry is a module that ensures an access to view service fees, telephone directory, and current admitted patients. Service Fees Environment: view service fees environment enables you to view all configure service fees which include service name, amount, department, allow HMO. Telephone Directories: Telephone directories are an environment which enables you to view all phone directories both previous and next record. Current Admitted Patients; The environment enables you to have an access to currently admitted patients details both previous and next record. 3.4.6ACCOUNT AND FINANCE This is a module design to enable one keep and retrieve all information relating to account and finance. This module has six basic features which include: Pending receivables, expenditures, daily cash book, bank account, service fees, reports Pending Receivables; This is an environment that enables you to have an access to pending service fee payments. An environment will be displayed in which the menu bar at the left hand side of the page headed account/ financial mode contains six departments namely: pending receivables, expenditure, daily cashbook, bank accounts, services fees and reports. This enables a user to view and receive pending service payment. Expenditure; It enables users to record new expenditure. Daily Cash Book; It enables user to post cashbook for all department. Bank Account; It enable user to manage bank account. It shows all banks and balance details. It also creates a room for the addition of a new bank account. Service Fees; It enables user to view all service fees/charges Report; It enable user to view financial reports such as the receivable reports, expenses reports and cashbook reports between calendar months. 3.4.7SYSTEM This is an environment designed to enable an individual have access to: system usage logs, user’s rights access control, backup HMS database. System Usage Logs; This is an integral part of system which shows the various event date, event performed, user IP address, event time and department accessed. Users Rights And Access Control; This is an environment designed to show all system users account. Category Management; This enables the user to manage stock category. Product Management; This enables the stock details to be managed. Stock Movement; This aid in the movement of stock from ware house to store, this operation is performed simply by filling in the blank spaces provided and clicking on perform movement. Stock Movement History; This helps to view all stock movement history. it shows stock / item name, batch ID, units moved, the date and notes. Dairy History; This helps to view all stock dairy history. My Account Information; This is a menu bar located at the left hand side and it is accessible in every module. It comprises of: waiting list appointment, my usage / access logs, personal data, change password, and log out from HMS. My Waiting List/ Appointment; this is a waiting list designed to view all appointments and schedules. My Usage/ Access Logs; this enables one to view all system usage history. Click on usage / access logs at the left hand side of the menu bar to view all system usage history. At the top right hand corner is next and previous, click on the next and previous to view the next and previous system usage history. This enables the system administrator to have an overview of the various event date, the event performer, event performed, the user IP address, the event time and the department accessed. 3.4.8PERSONAL DATA This enables an individual to view and update his personal information such as: Name, DoB/Age, Gender, Hospital/Clinic Registration Number, Occupation, Addresses, Telephone Number, Stage of Origin, Religion, Next of Kin information and Date. Patient Bio Data; A form which contains the information of the patient, next of kin information, and employment information will be displayed. Medical Record; As the name implies, it deals with the patient’s medical history. 3.5START-OFF THE PROJECT The project implantation will be done using: Dreamweaver Software PHP Programming language Java script MySQL Database server XAMP server Microsoft Window 7 OS 3.6 ADVANTAGES OF THE PROPOSED SYSTEM It will help management to better monitor patients registration in the system Periodic accident and injury analysis can now be carried out Patients health history can now be monitored Very fast and accurate therefore reduce administrative overheads Maximize customer value and achieve a sustainable competitive advantage Eliminate obsolete business processes Speed up hospital production and responsiveness to incidents It will facilitates treatment of patients as patients history can now easily be retrieved from the system Because it is web based patients last update medical information csn be retrieved even if the patient goes to another hospital. It will give the doctors options of referring patients to other doctors completely automated It will allow hospital Management can plan better and make accurate and informed decisions 3.7 DISADVANTAGE OF THE PROPOSED SYSTEM It will lead to unemployment Its only good for those that are computer literates, Nurses and doctors may not be familiar with the technology It may cost more money and infrastructure investment on the part of management Nurses and doctors are unfamiliarity with technology Hackers may ultimately be able to penetrate system despite security precautions System can be attacked by computer viruses Power failure 3.8 SYSTEM DESIGN Overview of the System; Information/system requirement gathered during the time of carrying out the functional specià ¯Ã‚ ¬Ã‚ cation requirement and network requirements identified during the initiation and planning phases was put into good use during the design of the application. This project is planned at developing a web-enabled Healthcare information management system (HIMS). 3.8.0FACT FIDING AND REQUIREMENT DISCOVERY This chapter actually presents the method0logy that was used in this study. The methodology chosen followed the already tested and commonly used approach in software engineering and software development life cycle. Actually three key areas were used to get requirement for the Patients medical information system project. The first method was that a review of internet materials related to patient were carried out, I also tried to review specific platform of related design project to ascertain the specific language/platform to use for development of the application. The second most logical direct gathering of information from the hospital visited and used in the study (University of Ilorin Teaching Hospital (UITH)). It must be quickly pointed out that the tools used in this case were interviewing of staff, observations of passive ways of these things and simulations of different scenarios. The third method of the requirement gathering was by studying the existing applications presently used and we were then able to understand what is lacking in the present system, what needed to be done and we were then after able to fix a time frame (SCOPE) for the project 3.8.1SYSTEM REQUIREMENT MODELLING An object oriented programming was used for the design of the application. In view of this, and in view of the fact that I intend to design an application that will be user friendly and easily accessible. I feel a web enabled application will be more appropriate since we are not talking of a windows application that will just be installed on a client machine in the office. We therefore focused on planning, which included defining our target audience, purpose, objective, application usage, population and finally application development. The look and feel of the application were considered, navigation browser type validations tools were all analyzed and most importantly client/server architecture was also considered. 3.9APPLICATION ARCHITETURE AND MODEILING Developing a web application requires locus and determined effort on the part of the practitioner in meeting people needs The decision for accomplishing this was based on components based model with a linear approach to application development Specification and decisions objective were into account for example issues like meeting the applications purpose and aim and functionalities. The steps used here acted as an overall development methodology and life cycle which were also dependent upon available tools, time line, and user willingness to be involved in the final testing of the system. Implicit in the methodology adapted was the concept of bringing the Patients medical information system refining the application/system based on user feedback 3.10 DESIGNS INPUT The registration form be was designed as such that it will include all information required about the patients. The following is incorporated into the form: Important fields These are fields that must be filled because they are necessary information need. Return dialog box- This is used to guide against the input of wrong data or format in some fields especially the compulsory fields. A sample of patient record been patient record interface is shown below 3.11FLOW CHAT DIAGRAM OF HEALTHCARE MANAGEMENT SYSTEM 3.12DATABASE DESIGN OF THE HEATLHCARE MANAGEMENT SYSTEM 3.12.0 ENTITY-RELATIONSHIP MODEL Entity Relationship Diagram: A representation of data Entity-relationship modeling is a database modeling method, used to produce a type of conceptual schema of a system, often a relational relationship, and its requirements in a top down fashion Diagrams created by this process are called entity-relationship diagrams, ER diagrams or ERDs. Also it can also be defined as a specialized graphic that illustrates the interrelationships between entities in a database ER diagrams often use symbols to represent three different types of information. Boxes re commonly used to represent entities. Diamonds are normally used to represent relationships and ovals are used to represent attributes. 3.12.1OVERVIEW According to CHEN (Wikipedia), information system design uses these models during the requirements analysis to describe information needs or the type of information that is to be tored in a database. The data modeling technique can be used to describe any ontology (i.e. an overview and classifications of used terms and their relationships) for a a certain area of interest. In the case of the design of an information system that is based on a database, the conceptual data model is, at a later stage (usually called logical design), mapped to a logical data model, such as the relational model; this in turn is mapped to a physical model during physical design. An entity may be a physical object such as a customer transaction or order. Although the term entity is the one most commonly used, following Chen, we should really distinguish between an entity and entity-type. An entity-type is a category. An entity, strictly speaking, is an instance of a given entity-type. There are usually many instances. 3.12.2 WHAT LEAD TO ER DIAGRAM Once the data has been created in the database the ER diagram will show the relationship between each table created they all have to link to each other. It could be one to many relationship, many to many or one to one relationship, there is always a unique field in the system and in this case it is the patients registration number identifying the patients anywhere in the system. We can retrieve the patient’s records once this registration number generated during registration is known.

Patient Safety Incident (PSI) Essay -- Resident Care

Living in a care home often results in residents becoming less independent with respect to their ability to exercise their rights and responsibilities. Some care home routines restrain residents. For instance, care homes sometimes use cot-sides or cocoon beds, which are designed to reduce falls but are often ineffectual with demented residents, who tend to climb over the rails and fall from a great height. In addition, residents often develop problems such as pressure sores, incontinence, muscle wastage and worsened mental conditions due to the use of such beds. This paper describes the Patient Safety Incident (PSI) designed for Hollybrook (HB) care home, at which I work as a professional care worker. The first part of the paper explores the information systems in use at HB and it argues that Patient Safety Incident (PSI) is a result of adverse events that tend to be more organisational than clinical in their aetiology. From an organisational perspective, PSI records help one to understand the causes of errors relating to communication, teamwork and care process design, in a way that is different to that of clinical epidemiology. This part of the paper outlines the information required to sort and organise records in order to make it easier for staff to use them. These records list the contact details of residents, their Medical Administration Record (MAR) and accident/incident records. Designing the record around the database makes it easier for staff to sort out and identify, for example, all residents who are taking controlled medicat ions or whose risk assessment needs closer observation by internal staff. A database application will also help HB to reduce the overall burden of the traditional paper method and will e... ...nce an incident that may not be seen as such by staff working in the same environment but, if the staffs have frequently witness that the same incident occur; they may stop reporting the incident. However, database application system can save charting time which could be utilized to provide care to residents. Administration function like medical records, risk assessments, daily reports and coding requires documentations from the service users` electronic medical record database to enhance the EHR, which link the EHR data with databases containing standardized assessment information from external healthcare systems. If the database is not similar as to what other healthcare systems use, it is impossible to share information from EHR database with other clinical application systems. Works Cited 1. EBRAHIM,A (2011) NAMIBIAN EDUCATION CENTRE, NAMIBIA Patient Safety Incident (PSI) Essay -- Resident Care Living in a care home often results in residents becoming less independent with respect to their ability to exercise their rights and responsibilities. Some care home routines restrain residents. For instance, care homes sometimes use cot-sides or cocoon beds, which are designed to reduce falls but are often ineffectual with demented residents, who tend to climb over the rails and fall from a great height. In addition, residents often develop problems such as pressure sores, incontinence, muscle wastage and worsened mental conditions due to the use of such beds. This paper describes the Patient Safety Incident (PSI) designed for Hollybrook (HB) care home, at which I work as a professional care worker. The first part of the paper explores the information systems in use at HB and it argues that Patient Safety Incident (PSI) is a result of adverse events that tend to be more organisational than clinical in their aetiology. From an organisational perspective, PSI records help one to understand the causes of errors relating to communication, teamwork and care process design, in a way that is different to that of clinical epidemiology. This part of the paper outlines the information required to sort and organise records in order to make it easier for staff to use them. These records list the contact details of residents, their Medical Administration Record (MAR) and accident/incident records. Designing the record around the database makes it easier for staff to sort out and identify, for example, all residents who are taking controlled medicat ions or whose risk assessment needs closer observation by internal staff. A database application will also help HB to reduce the overall burden of the traditional paper method and will e... ...nce an incident that may not be seen as such by staff working in the same environment but, if the staffs have frequently witness that the same incident occur; they may stop reporting the incident. However, database application system can save charting time which could be utilized to provide care to residents. Administration function like medical records, risk assessments, daily reports and coding requires documentations from the service users` electronic medical record database to enhance the EHR, which link the EHR data with databases containing standardized assessment information from external healthcare systems. If the database is not similar as to what other healthcare systems use, it is impossible to share information from EHR database with other clinical application systems. Works Cited 1. EBRAHIM,A (2011) NAMIBIAN EDUCATION CENTRE, NAMIBIA

Internet Marketing and Promotion Strategy Essay -- Internet Marketing

Broad Markets Goals (monthly) Exposures Conversion Rate Conversions ATV 900K .1% 4 $750 Top 3 Sites Website Impressions Traffic Visitor Profile Demographic Segmenting Facebook.com 100,000 About 124M Methodical Spontaneous -18-52 years old -Male & Female Twitter.com 100,000 About 27M -College student or graduate -Income $28-$100k+ -Any ethnicity -Interested in starting a business or developing business marketing Linkedin.com 100,000 About 60M Ad Formats The ad format for broad marketing will be static images. All three websites will use the same image for branding consistency and so that each campaign can be easily calculated. The image will have a brand heading, message describing the promotion (10% off), and the same call to action. These variables will be changed monthly to calculate the effectiveness. The imagery will be simple and the text will target startup and small to medium sized businesses. Messaging Strategy The messages’ main objective is to spread brand awareness and to present WebCom Marketing’s website and design solutions, along with a promotion, and a call to action. The solutions will include: marketing management, online advertising, and marketing agency solutions. The messaging will target methodical visitors by emphasizing WebCom Marketing’s as an alternative solution to having in-house marketing costs, and WebCom Marketing’s expertise. Separate messages will target spontaneous visitors by providing last minute solutions for businesses. Main Goals of Ad Exposures The main goal of the ad exposure is to consistently create similar brand awareness across each broad marke... ...isitors are more likely to search for more universal terms than non-brand specific terms. Once the visitor has landed on the landing page, they are now considered a conversion. Other results that will be measured are the landing page’s ability to retain the visitor, the call to action’s ability to capture the visitor, and other notes about the visitor’s behavior. Special Offers and Incentives SEO discounts will be similar to the other campaigns’ 10%, initially, and it will be recorded by the means of number of clicks, and filling out the specific form, or providing the promo number over the phone. The offers on the landing pages and mediums used will include a expiration term to support acting quickly. Visitors Conversions Revenue Cost Discounting Percent Cost/Revenue Ratio 675 7 $5,063 $3,500 10% 79.14% Summary of Projected Revenue and Costs (monthly)

The Tempest: Allegorical to the Bible Essay examples -- English Litera

The Tempest: Allegorical to the Bible The Tempest is not a pure fantasy tale, but a purposeful allegory. The characters in the play are all representative of characters found in the bible. The first, and perhaps most persuasive, arguement would be Prospero symbolizing God. Prospero is seen to be a representative of God for several reasons. First, he is obviously in control of the actions and has an omnipotent quality. This has been demonstrated by several scenes throughout the play. Consider the power that Prospero possesses, as shown in the Epilogue at the closing of the play: I have bedimmed The mooontide sun, called forth the mutinous winds, And 'twixt the green sea and the azured vault Set roaring war. . . . The strong-based promontory Have I made shake, and by the spurs plucked up The pine and cedar. Graves, at my command, Have waked their sleepers, oped and let them forth By my so potent art (V. i. 41-4, 46-50). These are obviously superhuman works. In fact, Prospero claims quite definitely that he possesses the power of mighty Zeus himself, for not only does he say that he can make lightning, but he declares that he has actually used the god's own thunderbolt (Still 6): To the dread rattling thunder Have I given fire, and rifted Jove's stout oak With his own bolt. Having already established that Prospero is the possessor of superhuman power, why would Shakespeare include this information except solely for alligorical purposes (Still 7)? This information serves no purpose except to establish Prospero as a god. Prospero is also seen in the play performing several roles that Christianity traditionally assign to God: that of the Omnipotent Judge and the Savior of Man. Prospero is revealed to be the Omnipotent Judge through a speech given by Ariel (Still 7): . . . . I and my fellows Are ministers of Fate. . . . The powers, delaying, not forgetting, have Incensed the seas and shores, yea, all the creatures Against your peace. . . and do pronounce by me Lingering perdition, worse than any death Can be at one, shall step by step attend You and your ways; whose wraths to guard you from, Which here, in the most desolate isle, else falls Upon your heads, is nothing, but heart's sorrow, And a clear life ensuing. Shakespeare tells us, through Ariel, that Prospero can pass sentance of lingering perdition, but whose mercy can be ga... ...he exile from the garden of Eden story in the Bible. Both involve two characters who are tempted with great power and knowlege by an evil being--Satan. Both are successfully tempted by the evil foce; both eventually suffer for their choices. "The Tempest", by William Shakespeare, is a very interesting and entertaining story when viewed by its face value. However, when one analyzes the characters, settings, and situations, one realizes the deeper meaning intended by Shakespeare in composing the drama. Through his creation of the island microcosm, which is ruled by Prospero and undermined by Caliban, the Bard creates a masterful work which glorifies a merciful God, who will forgive sins through repentance. In "The Tempest", Shakespeare creates a story that is valuable for more than just entertainment purposes--he creates a work of art. Works Cited Still, Colin. Shakespeare's Mystery Play: A Study of "The Tempest". Cecil Palmer, 1921. Knight, Wilson G. The Crown of Life: Essays in Interpretation of Shakespeare's Final Plays. Barnes & Noble, Inc., 1947. Leech, Clifford. Shakespeare's Tragedies and Other Studies in Seventeenth Century Drama. Chatto and Windus, 1950.

Capital Budgeting Case Essay

This week, Learning Team C, has completed capital budgeting on Corporation A and Corporation B. We were given $250,000.000 to acquire a corporation. We decided to choose Corporation B. To ensure that our decision was the best, this week, we defined, analyzed, and interpreted the Net Present Value and the Internal Rate of Return for both Corporations. We made the decision based on more financial sense. Below, we have outlined our decision making process. Defined What we have done first to help define our Net Present Value and Internal Rate of Return was to project 5 years in advance the income and cashflow would potentially look like. Understanding that Corporation A has a ten percent discount rate each year and Corporation B has an eleven percent discount rate, Learning Team C was able to an income statement and cashflow statement defining the detailed financial statements on how our company would operate the two corporations. The next step in our decision making process would be to analyze what we have detailed. Analyze generate To be able to compare the two corporations the team reviewed the projected cash flows for each corporation. What the team learned was that both corporations had a negative Net Present Value, Corporation A NPV is $-966.580.90, whereas B is $-633, 959, 95. Reviewing this report Team C identified that Corporation B began to generate revenue in the coming fourth and fifth years. In addition to the revenue turning over, but so did Corporation B’s Cashflow. Corporation B began to see cashflow by the fourth and fifth year. The team has analyzed, that as the corporation continues to grow due to the Net Present Value. The next step would be to interpret what we just analyzed. Interpret How Learning Team C came up in choosing Corporation B was through the Net Present Value. Corporation B will be giving the company, over five years, a current value cash return of approximately $-633, 959, 95 above the eleven  percent return. In conclusion, making it the more favorable choice. Conclusion This week Learning Team C has defined, analyzed, and interpreted two corporations by completing a capital budgeting exercise. They have agreed that Corporation B would be the company that they would acquire from a business standpoint. Net Present Value was used to help influence and determine this decision.

Leadership in the African American Community

Leadership in the African American community African American community had many problems, such as freedom, economic, education, transportation, being unemployment, lack of self defense; lack of power and †¦ therefore different leaderships and organizations were established to help African American. African American wanted to be free because they were USA citizen and they did not like someone call them nigger or free of slave. They wanted to have freedom of speech, vote,, human rights, self defense, they wanted to be free to go to school and be educated, and they did not like people look at them down because of their color.Black people were the last one got hire and the first one got fire when they applied for job. They had very bad situation because they could not find a job easily. That’s why most of them become unemployment and the rest who had job their salary were low. Black people had problem with transportation because most of them did not had a car so it was hard for them to apply for job. Black people wanted to go to school like white people, they wanted to show them they are smart and they can be educated too. They wanted to be educated so they can learn all the law and learn how to talk and have self defense when someone attack to them.Black people were lack of power because of their skin color. White people could be president or having good positions, and they treat Black people as slaves. Black people had to work in white people’s farms like a slaves, and always respect them and say, ‘‘YES SIR’’. Therefore different leadership and organization stand up to defend them in from of all of these problems for example Martin Luther King in her speech said he has a dream and talks about freedom and how Black and white should be equal, he said Black people should vote, and should be free and go to school.Ella baker also helped Martin Luther King in different way, she established different organization, and she mo ved to different states and having different conference with different people. There are other leadership and organization which help them out which I am going to talk about it later. Work cited Ransby, Barbara. Ella Baker and the Black Freedom Movement. The University of North Carolina. Press, in Chapel Hill and London 2003. The Video: FUNDI http://moodle. wolfware. ncsu. edu/file. php/33965/FUNDI. m4v Hodak, George. Martin Luther King Assassinated. †Ã‚  ABA Journal  97. 4 (2011): 72. Academic Search Complete. Web. 12 Apr. 2013. Brooks, Gwendolyn. â€Å"Martin Luther King Jr. †Ã‚  Storyworks  17. 4 (2010): 3. Primary Search. Web. 12 Apr. 2013. Haskins, Jim. â€Å"Martin Luther King, Jr. †Ã‚  Cobblestone  31. 1 (2010): 28. MasterFILE Complete. Web. 12 Apr. 2013. â€Å"MARTIN LUTHER KING JR. (Cover Story). †Ã‚  Scholastic Action  27. 7 (2004): 4. MasterFILE Complete. Web. 12 Apr. 2013. Tutashinda, K. , and D. C. â€Å"The Grassroots Political Philo sophy Of Ella Baker: Oakland, California Applicability.   Journal Of Pan African Studies  3. 9 (2010): 25-42. Academic Search Complete. Web. 12 Apr. 2013. Baraka, Amiri. â€Å"Black Theater Movement & The Black Consciousness Movement. †Ã‚  Kola  24. 1 (2012): 104-119. Literary Reference Center Plus. Web. 12 Apr. 2013. Stafford, Tim. â€Å"The First Black Liberation Movement. †Ã‚  Christianity Today  44. 8 (2000): 42. MasterFILE Complete. Web. 12 Apr. 2013. Taylor, Gardner. â€Å"Black Freedom Fighters. †Ã‚  Christian Century  112. 24 (1995): 777. MasterFILE Complete. Web. 12 Apr. 2013.

Twilight 23. THE ANGEL

23. THE ANGEL As I drifted, I dreamed. Where I floated, under the dark water, I heard the happiest sound my mind could conjure up – as beautiful, as uplifting, as it was ghastly. It was another snarl; a deeper, wilder roar that rang with fury. I was brought back, almost to the surface, by a sharp pain slashing my upraised hand, but I couldn't find my way back far enough to open my eyes. And then I knew I was dead. Because, through the heavy water, I heard the sound of an angel calling my name, calling me to the only heaven I wanted. â€Å"Oh no, Bella, no!† the angel's voice cried in horror. Behind that longed-for sound was another noise – an awful tumult that my mind shied away from. A vicious bass growling, a shocking snapping sound, and a high keening, suddenly breaking off†¦ I tried to concentrate on the angel's voice instead. â€Å"Bella, please! Bella, listen to me, please, please, Bella, please!† he begged. Yes, I wanted to say. Anything. But I couldn't find my lips. â€Å"Carlisle!† the angel called, agony in his perfect voice. â€Å"Bella, Bella, no, oh please, no, no!† And the angel was sobbing tearless, broken sobs. The angel shouldn't weep, it was wrong. I tried to find him, to tell him everything was fine, but the water was so deep, it was pressing on me, and I couldn't breathe. There was a point of pressure against my head. It hurt. Then, as that pain broke through the darkness to me, other pains came, stronger pains. I cried out, gasping, breaking through the dark pool. â€Å"Bella!† the angel cried. â€Å"She's lost some blood, but the head wound isn't deep,† a calm voice informed me. â€Å"Watch out for her leg, it's broken.† A howl of rage strangled on the angel's lips. I felt a sharp stab in my side. This couldn't be heaven, could it? There was too much pain for that. â€Å"Some ribs, too, I think,† the methodical voice continued. But the sharp pains were fading. There was a new pain, a scalding pain in my hand that was overshadowing everything else. Someone was burning me. â€Å"Edward.† I tried to tell him, but my voice was so heavy and slow. I couldn't understand myself. â€Å"Bella, you're going to be fine. Can you hear me, Bella? I love you.† â€Å"Edward,† I tried again. My voice was a little clearer. â€Å"Yes, I'm here.† â€Å"It hurts,† I whimpered. â€Å"I know, Bella, I know† – and then, away from me, anguished – â€Å"can't you do anything?† â€Å"My bag, please†¦ Hold your breath, Alice, it will help,† Carlisle promised. â€Å"Alice?† I groaned. â€Å"She's here, she knew where to find you.† â€Å"My hand hurts,† I tried to tell him. â€Å"I know, Bella. Carlisle will give you something, it will stop.† â€Å"My hand is burning!† I screamed, finally breaking through the last of the darkness, my eyes fluttering open. I couldn't see his face, something dark and warm was clouding my eyes. Why couldn't they see the fire and put it out? His voice was frightened. â€Å"Bella?† â€Å"The fire! Someone stop the fire!† I screamed as it burned me. â€Å"Carlisle! Her hand!† â€Å"He bit her.† Carlisle's voice was no longer calm, it was appalled. I heard Edward catch his breath in horror. â€Å"Edward, you have to do it.† It was Alice's voice, close by my head. Cool fingers brushed at the wetness in my eyes. â€Å"No!† he bellowed. â€Å"Alice,† I moaned. â€Å"There may be a chance,† Carlisle said. â€Å"What?† Edward begged. â€Å"See if you can suck the venom back out. The wound is fairly clean.† As Carlisle spoke, I could feel more pressure on my head, something poking and pulling at my scalp. The pain of it was lost in the pain of the fire. â€Å"Will that work?† Alice's voice was strained. â€Å"I don't know,† Carlisle said. â€Å"But we have to hurry.† â€Å"Carlisle, I†¦Ã¢â‚¬  Edward hesitated. â€Å"I don't know if I can do that.† There was agony in his beautiful voice again. â€Å"It's your decision, Edward, either way. I can't help you. I have to get this bleeding stopped here if you're going to be taking blood from her hand.† I writhed in the grip of the fiery torture, the movement making the pain in my leg flare sickeningly. â€Å"Edward!† I screamed. I realized my eyes were closed again. I opened them, desperate to find his face. And I found him. Finally, I could see his perfect face, staring at me, twisted into a mask of indecision and pain. â€Å"Alice, get me something to brace her leg!† Carlisle was bent over me, working on my head. â€Å"Edward, you must do it now, or it will be too late.† Edward's face was drawn. I watched his eyes as the doubt was suddenly replaced with a blazing determination. His jaw tightened. I felt his cool, strong fingers on my burning hand, locking it in place. Then his head bent over it, and his cold lips pressed against my skin. At first the pain was worse. I screamed and thrashed against the cool hands that held me back. I heard Alice's voice, trying to calm me. Something heavy held my leg to the floor, and Carlisle had my head locked in the vise of his stone arms. Then, slowly, my writhing calmed as my hand grew more and more numb. The fire was dulling, focusing into an ever-smaller point. I felt my consciousness slipping as the pain subsided. I was afraid to fall into the black waters again, afraid I would lose him in the darkness. â€Å"Edward,† I tried to say, but I couldn't hear my voice. They could hear me. â€Å"He's right here, Bella.† â€Å"Stay, Edward, stay with me†¦Ã¢â‚¬  â€Å"I will.† His voice was strained, but somehow triumphant. I sighed contentedly. The fire was gone, the other pains dulled by a sleepiness seeping through my body. â€Å"Is it all out?† Carlisle asked from somewhere far away. â€Å"Her blood tastes clean,† Edward said quietly. â€Å"I can taste the morphine.† â€Å"Bella?† Carlisle called to me. I tried to answer. â€Å"Mmmmm?† â€Å"Is the fire gone?† â€Å"Yes,† I sighed. â€Å"Thank you, Edward.† â€Å"I love you,† he answered. â€Å"I know,† I breathed, so tired. I heard my favorite sound in the world: Edward's quiet laugh, weak with relief. â€Å"Bella?† Carlisle asked again. I frowned; I wanted to sleep. â€Å"What?† â€Å"Where is your mother?† â€Å"In Florida,† I sighed. â€Å"He tricked me, Edward. He watched our videos.† The outrage in my voice was pitifully frail. But that reminded me. â€Å"Alice.† I tried to open my eyes. â€Å"Alice, the video – he knew you, Alice, he knew where you came from.† I meant to speak urgently, but my voice was feeble. â€Å"I smell gasoline,† I added, surprised through the haze in my brain. â€Å"It's time to move her,† Carlisle said. â€Å"No, I want to sleep,† I complained. â€Å"You can sleep, sweetheart, I'll carry you,† Edward soothed me. And I was in his arms, cradled against his chest – floating, all the pain gone. â€Å"Sleep now, Bella† were the last words I heard.

Food †Cooking Essay

India is popular in many sectors around the globe. Taste is one among them. For some people it is link to occasions and others as memories. They make fun and call their places with certain names like Chennai sambar, Hyderabad biryani, Mumbai vada pao, Rajasthan kachori many more. At colleges or work places as we meet different culture people and start calling out the person by their native food item names and behaviour is described by food items. Doctors say that eating good food helps for a good health but making the taste make much better health. These days the trend is the fast food culture where people forgot about their traditional food. This made India to face many health issues. This generation home makers and kids don’t know about their own traditional food followed from centuries. Some of them are interested in having those traditional foods but as of busy life’s these days they adopted the system of buying in home foods or sweet shops. Where the costs are high and less in quality. The best think ever I know to do is cooking and considered as creativity. Needs all senses to engage with cooking. I have a strong feeling that art of cooking is hereditary. In my family where my grandma’s and aunt’s have that skill of cooking traditional food. These indulge me to cooking when I was 8, simply by toasting a dose. Trying different recipes make me know about variant cultural food habits and nutrition value. Before cooking any dish I understand its own origin, history. I learnt that certain pattern styles is not enough for cooking but also need to select proper utensils. There is choice for anything even in cooking, vegetarian and non vegetarian. For me the best part of cooking easy is the non-veg items because that’s my favourite and I enjoy it a lot. Here comes the picture of technology ‘GURU’ for all ‘GOOGLE PROFESSOR’ usage started, gone through various web sites and experiments took place, continuing now even. As I’m a Telugu girl learned the basic cooking at home and now had no idea about the traditional items being cooked for the festivals. I’m interested in experimenting, so there the journey started for learning traditional cooking. Pongal festival time is the day we find the traditional cooking starts. When I visited to my grandparent’s village the preparation started and observed many different things over there. The procedure opted is completely changed from the normal day to day pattern of cooking. Instead of gas or electric stove they used the old stove built with mud for cooking purpose. They used different method in making the food items and important to learn the ratios in mixing, measures used for preparing (rules). Utensils are too big, unique and they are made with different sources. Objects which I found are not used same for all because as they change from item to item cooking pattern. Handling those utensils, managing the old stove and cooking those involved with great practice, skill. Finally I’m proud to say that I learned some traditional dishes were I can cook without the help of others. By, G. Manasa MBA 1st – A.

Selfridge Essay Example | Topics and Well Written Essays - 2000 words

Selfridge - Essay Example The impact of this culture cannot be underestimated. Corporate culture can be the "the hardest part of managing any enterprise...," and those companies that "know how to develop their cultures effectively enjoy significant advantages in both the productivity of their organizations and the quality of work life for employees" (Schulz 2001: 29). In Selfridges' management's approach, the company has set forth a corporate culture that, in part, seeks to bring personal responsibility into the workplace. This approach touches the needs of employees to engage in meaningful and responsible employment. A second notable result of the Selfridges' approach to culture is to provide for individual employee enrichment. The company actually accomplishes this by using the principle of job autonomy and team accountability to provide the individual worker with a sense of significant contribution to the final product. As each employee devotes himself to the process at hand, they are personally enriched by knowing that they are making a positive contribution to the overall operational goals of the organization; they see that the corporate goal is being accomplished through their own effort. This makes a significant impact upon the morale of the workforce because they are allowed to see the larger picture. They are not just employed in, for example, selling clothing. They are a part of a larger family that is supplying a valuable service to customers. Management, by choice or by necessity, oversees two types of HRM change; incremental change or the more dramatic transformational change (Conger, et. al 1999: 223). In the course of controlling the process, executives should seek to build and maintain an amicable and trustworthy change management methodology to ensure an enthusiastic workforce and a positive workplace environment. Management will never successfully implement an efficient transition if employees do not have confidence in them; yet they are vital in bringing about changes that impact the corporate culture: Organizations develop cultures that incorporate the values and practices of their leaders. Culture evolves through the accumulation of actions and events the members of an organization experience. Leaders-especially the organization's founders--play a key role in this evolutionary process. They, more than any other actor, are critical in structuring experiences within the group that point toward desired results. Leaders also emphasize some experiences over others and, in this way, further focus the acculturation process. (Fairholm 1994: 67) It is within the implementation of a new or altered culture-such as a change HRM approach-that employee confidence has its greatest impact on the workplace environment (Creech 1995: 35). It is a simple fact that HRM involves people talking to people. If management has been trustworthy and straightforward with its workers, they are going to be much more receptive to the changes that are being made. In a changing environment such as Selfridges, an executive or team leader that has a bad relationship with his people-or no relationship at all-could create an antagonistic